Paced Email vs plus addressing

Plus addressing was a clever trick. Here's the real thing.

Adding +shopping to your Gmail address feels like an alias, but everyone can see your real address sitting right there in front of the plus, and spammers strip the tag with one line of code. Real aliases keep the privacy plus addressing only pretends to offer.

The short version

Choose Paced Email if you use plus addressing for filtering or leak-tracking and want it to actually hide your address, and pace your mail while it's at it.

Side by side

Paced Email vs Gmail plus addressing

Category Paced Email Gmail plus addressing
Hides your real address Yes, the alias reveals nothing No, it's your address with a suffix
Survives tag-stripping Yes, aliases are independent addresses No, removing +tag reaches you anyway
Can be deleted or blocked Yes, per address No, spam to any +tag still arrives
Accepted by forms Yes Often rejected; many forms disallow +
Delivery scheduling Digests, rules, or instant per alias None, everything arrives immediately
Works beyond one provider Any inbox, any provider Tied to providers that support it

Comparison based on publicly available information. Spotted something out of date? Let us know.

The tag is doing less than you think

Plus addressing was designed for filtering, not privacy. The sender still holds your real address, list-sellers strip tags routinely, and once the spam starts there's no off switch. You can filter it, but you can't make it stop arriving. An alias, by contrast, can simply cease to exist.

Everything you use plus addressing for, done properly

Leak tracking? Each alias maps to one signup, and deleting it ends the leak. Filtering? Aliases route by address with rules on top. Organisation? Give each context its own address on your own domain. The workflow survives; the weaknesses don't.

And one thing plus addressing will never do

No tag can change when email arrives. Aliases with digest schedules can: newsletters weekly, receipts monthly, alerts instantly. That's the upgrade from labelling your interruptions to actually preventing them.

Questions

Common comparison questions

Something else on your mind? Browse the docs or email support. A human replies.

I already use +tags everywhere. Is switching painful?
Switch gradually. Update addresses as you touch each account, starting with the noisiest senders. Old +tag mail keeps arriving in Gmail meanwhile.
Do Paced Email aliases work where + signs are rejected?
Yes. Aliases are ordinary-looking addresses, so they pass the form validation that often rejects plus signs.
Can I still filter mail by address in Gmail?
Yes, and you may barely need to. Aliases can be routed and batched before mail reaches Gmail, so your filters do less work.
Does this work with providers other than Gmail?
Yes. Paced Email forwards to any inbox, and unlike plus addressing it doesn't depend on your provider supporting anything.

Retire the plus sign

Real aliases hide your address, survive stripping, and arrive on your schedule.

No credit card required · Works with any email provider